AVAILABLE MAY 15, 2015
When Scott Barnett became a CEO, the company he was chosen to lead was headed for bankruptcy. In his mind, he was only selected for the job because nobody else wanted it. Just the same, he took it.
After he and his team saved that company, he decided to gamble it and his reputation
on the idea of creating a restaurant chain, Bubba Gump Shrimp Company, based a single movie - something that had never been done before. Not satisfied with conventional approaches, he decided to break as many rules as possible along the way.
Whether negotiating with movie studio chieftains, traveling the globe to exotic locations, dealing with international swindlers, coaxing reluctant investors, or battling caricatured financial professionals; he and his team built a world-renowned concept and an industry-leading company.
Success, however, led to an inevitable showdown over the company's future in what became a fascinating exercise in dealing with modern Hollywood, Wall Street, and business-building.
Gumption is not only a behind-the-scenes look at the very unusual world of restaurants,
it also tells the inside story of movie studio machinations, corporate politics, and the
trials and tribulations of expanding a global business with built-in brand recognition