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When Scott Barnett became a CEO, the company he was chosen to lead was headed for bankruptcy. In his mind, he was only selected for the job because nobody else wanted it. Just the same, he took it.

After he and his team saved that company, he decided to gamble it and his reputation on the idea of creating a restaurant chain, Bubba Gump Shrimp Company, based a single movie - something that had never been done before. Not satisfied with conventional approaches, he decided to break as many rules as possible along the way.

Whether negotiating with movie studio chieftains, traveling the globe to exotic locations, dealing with international swindlers, coaxing reluctant investors, or battling caricatured financial professionals; he and his team built a world-renowned concept and an industry-leading company.

Success, however, led to an inevitable showdown over the company's future in what became a fascinating exercise in dealing with modern Hollywood, Wall Street, and business-building.

Gumption is not only a behind-the-scenes look at the very unusual world of restaurants, it also tells the inside story of movie studio machinations, corporate politics, and the trials and tribulations of expanding a global business with built-in brand recognition and goodwill.

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Charles William Anderson

"Gumption is the Equivalent of a One-Year College Course in Culinary Business Principles."

Sarah Dawson ,

I am delighted to announce the upcoming release of an outstanding new book that I think is best described as a ?business thriller.? Written by restaurant company CEO and businessman extraordinaire Scott Barnett, GUMPTION: Taking Bubba Gump from Movie to Restaurant tells the story of the creation, development, and rise to success of the Bubba Gump Shrimp Company restaurant chain from the unique, insightful, and wryly humorous perspective of its founding CEO. Much more than just a business or brand-building how-to book, GUMPTION is a fascinating behind-the-scenes look at both restaurants and Hollywood, as well as just being a truly interesting story.